Shifting to Salesforce CPQ resulted in an increase of 105% to our Client's average deal size

About the Client

The client is US-based IT infrastructure & firewall service provider. They provide software and hardware integrated solutions to manage traffic with performance. 

Business Needs

Sales quote information was stored in multiple systems, Zoura and SFDC, which was leading to data sync problem. And resulting in negative impact on sales. The client was looking to migrate all the data to a single system to avoid discrepancies.


We recommended utilizing Salesforce CPQ instead of Zoura due to following:

Salesforce CPQ is part of Salesforce family and cost efficient. 

Provides advanced UI capabilities to configure price quote.  

Allow the user to generate a quote in Word or PDF format .

Send auto-reminder to the client for contract renewal.

Designed an approval process for Quote based on discount provided. 


The Client saw a 25% reduction in the length of their sales cycles, and 45% higher proposal volume per representative per month.

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